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How STEEPLE Analysis Informs Design Strategy

STEEPLE analysis is a tool for scanning your external environment. It helps teams understand phenomena and imagine new opportunities.

Innovation theater design thinking
Stop Design Thinking From Becoming 'Innovation Theater'
Too many times design thinking projects fall victim to the trappings of innovation theater. Here's how not to let that happen.
Women in industrial design
Women in design: 8 ways your origin story can make you a better designer
Women make up just 20% of professional industrial designers in the United States, according to an industry survey by Core77.
Burning ship
The long haul
You might remember being forced to read the poem “Ozymandias” in high school English class.
Stef design strategy
What is design strategy and why do you need one?
Design Strategy is a process and approach for creating or re-inventing businesses and directing innovation/new growth strategies. I think few people have heard of design strategy though they might already be doing something similar, perhaps under the name innovation strategy or product strategy.
Biz Ford COVID 19 Medical Equipment Production 09 1
Open thoughts on open source
I have been spending a fair amount of time thinking about the spectrum of successes and failures related to the open-source maker movement and its contributions to addressing the COVID crisis.
How to make way for radical innovation
How to Make Way For Radical Innovation
Before starting on an innovation strategy, decide which type you're chasing: Incremental, disruptive, and radical innovation each require a unique approach.