Steeple HEADER DD STEEPLE

How STEEPLE Analysis Informs Design Strategy

STEEPLE analysis is a tool for scanning your external environment. It helps teams understand phenomena and imagine new opportunities.

HEADER Fore Back Casting
How ‘Forecasting and Backcasting’ Enable Disruptive Innovation
Forecasting and backcasting provide a framework for disruptive innovation by establishing a solid structure to support big, strategic thinking.
Mapping dd HEADER DD Mapping
How to Use “Mapping” To Determine the Design of Your Controls
Good mapping makes products easier and more intuitive to use. Done well, it can create a powerful connection between a product and its users.
Hierarchy of needs feature
What Does 'Hierarchy of Needs' Mean To Product Designers?
How can product designers apply Maslow's theory of human motivation to their work? A design won't succeed if it doesn't meet users' most basic needs.
HEADER Nudge
What’s a ‘Nudge’ in Product Design?
Nudge is a concept rooted in behavioral science that describes how minor changes in product design can markedly affect individual behavior.
12 Article Verhalen Humancentered @2X
The business of empathy: Designing like your customers are human
If you are innovating by practicing customer-centered design, it may be the reason you aren’t getting the results you need.
06 Article Erik Plane H1
Small solutions but bigger problems
I’m one of those designers who is always searching for the latest technology or process to help trigger new ideas or new ways of doing things.