Successful hardware innovators need confidence, foresight, and consideration to do something genuinely innovative.

At Delve, we don’t focus on design thinking for its own sake, but rather, on design thinking and doing. What does action-oriented design thinking look like?

As part of athenahealth’s efforts to showcase the advantages of its network-enabled healthcare IT service over stand-alone software, altr was brought in to work with the athena team to create a simple performance assessment and optimization tool.

There's no such thing as an average user.

People are now more willing to share personal health information online. What’s the responsibility of digital marketers in the health and pharmaceutical space?

We will test a part, remove material, then test it again, and iterate that process until it eventually breaks. At that point, we know just how thin, light, or inexpensive a part can be.