12-Article_SXSW2019-Day4

SXSW Wrap-up: Moving the needle & our cheese

Looking back on our four days in Austin, we were struck by a common message spoken and implied by the many purpose-driven speakers we listened to. Here it is: Find an organizing principle for your company, your project, product or community to move the needle.

Innovation theater design thinking
Stop Design Thinking From Becoming 'Innovation Theater'
Too many times design thinking projects fall victim to the trappings of innovation theater. Here's how not to let that happen.
Stef design strategy
What is design strategy and why do you need one?
Design Strategy is a process and approach for creating or re-inventing businesses and directing innovation/new growth strategies. I think few people have heard of design strategy though they might already be doing something similar, perhaps under the name innovation strategy or product strategy.
How to make way for radical innovation
How to Make Way For Radical Innovation
Before starting on an innovation strategy, decide which type you're chasing: Incremental, disruptive, and radical innovation each require a unique approach.
12 article Tayler improv2
The importance of an improvisation mindset
This article is part one of a two-part series about the advantages of an improvisation mindset on workplace teams.
12 Article Verhalen Tunnel Vision
10 steps to help combat design tunnel vision
Have you ever been given a physical tool to help you complete a task when what you really needed was information or support?
Women In Medtech Slideshow
Tips for Mentoring from Women in MedTech in Boston
Leadership diversity is important because different perspectives and experiences drive innovation and enable companies to design better products. This matters even more when the products in question are medical devices, with patients’ health and lives at stake.