2024 05 07 Art of Moderating User Research HERO2

The Art of Moderating User Research

In a research session, a moderator’s goal is to acquire as much knowledge as possible from potential users of the product based on their experience (or even a lack of experience).

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Biomimicry: What Would Nature Do?
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Using User Research to Validate Prototypes
Our work with MilkMate illustrates the critical importance of user research for businesses.
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7 Qualitative User Research Tips and Tricks
Now that we’ve established the value of user research, let’s talk about how to do it right.
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What’s Your IoT Product’s Superpower?
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One of the most frequent questions we hear from entrepreneurs is about the design cycle and how long it will take to develop an idea into a real product or product prototype.