12 Article Verhalen Humancentered @2X

The business of empathy: Designing like your customers are human

If you are innovating by practicing customer-centered design, it may be the reason you aren’t getting the results you need.

Innovation theater design thinking
Stop Design Thinking From Becoming 'Innovation Theater'
Too many times design thinking projects fall victim to the trappings of innovation theater. Here's how not to let that happen.
Women in industrial design
Women in design: 8 ways your origin story can make you a better designer
Women make up just 20% of professional industrial designers in the United States, according to an industry survey by Core77.
12 article Tayler improv2
The importance of an improvisation mindset
This article is part one of a two-part series about the advantages of an improvisation mindset on workplace teams.
12 Article Amy Strategy
Strategy is a verb
You’re probably already looking up the word “strategy” to see if it’s a noun or a verb. Spoiler alert: it’s a noun.
12 Article Verhalen Tunnel Vision
10 steps to help combat design tunnel vision
Have you ever been given a physical tool to help you complete a task when what you really needed was information or support?
12  Article  Ritzenthaler  Change Management
Navigating the new
Late last year, our leadership team at Design Concepts announced the long-in-the-making decision to relocate our Madison workplace from our current suburban office park to the rapidly developing East Washington corridor of downtown Madison.