Designers have a responsibility to design a world that all want to live in. Here are three principles that can help us navigate the complexities of design decision-making and truly achieve design success.

Speculative design requires people to suspend their disbelief and allow their imaginations to wander. Here's one tool to ground it in reality.

What comes before and after you walk in your users' shoes? We distill empathic design into six principles for easy adoption.

Translating research into actions is often more art than science. We have found “how might we” questions to be useful tools. Here's how to write one.

Medical devices are commonly recalled due to usability issues that can be prevented with human factors plans and uFMEAs.

Doing user research now won't help you design for 2028. Trend analysis will. Design strategists turn to it to predict consumers' future behavior.