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We worked closely with our client and their partners in a very collaborative process. We began the process by deeply understanding our clients organization, their appetite for change, and the perspective of the key decision makers and stakeholders to ensure recommendations were actionable by the organization. 
We explored the competitive landscape and looked at culture and social trends that were shaping people’s behaviors and expectations. We learned about the patient and their families, and the physicians and their teams through observations and interviews.
The key deliverable for this first project was an experience map that illustrated the patient journey from diagnosis through three months on the drug, including the office, payer, and pharmacy interactions. 
The frameworks, insights, and maps created a foundation for the subsequent projects and led to a complete overhaul of the patient and physician/office experience. 
Our efforts contributed to the design of a new care model, revealed growth opportunities in different channels, and informed access and reimbursement enhancements.

Biologic map

<h3>Deliverables </h3>
<ul><li>Care model strategy </li><li>Patient and provider service design</li><li>Emotional, clinical, and operational journey maps</li><li>Patient education and adherence</li><li>Designs for packaging/shipping of medication</li><li>Insights through ethnographic research, subject matter interviews, contextual research and meta-analysis of past studies. </li><li>Synthesis of needs for and opportunities for patients and health care providers </li><li>Experience maps (patient experience, provider experience) to help the organization confidently navigate the current and future environment</li><li>Decision-making criteria to inform design requirements</li><li>Scenario planning via alternative perspectives and plausible futures</li><li>Custom workshops and meeting design for high-priority questions and critical unknowns</li></ul>

Injection Photo biologicdrug

Delve has completed over a dozen major projects for one of the top biologic products in the world. Our work ranged from product design, service design, ethnographic research, channel investigation, and journey mapping.

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Delve has completed over a dozen major projects for one of the top biologic products in the world. Our work ranged from product design, service design, ethnographic research, channel investigation, and journey mapping.

Delve has completed over a dozen major projects for one of the top biologic products in the world. Our work ranged from product design, service design,…

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With over five decades of innovation experience, Delve offers clients sound advice informed by over 10,000 product strategy projects. Explore our portfolio.

Delve Client Case Studies: View Our Work Portfolio Here

With over five decades of innovation experience, Delve offers clients sound advice informed by over 10,000 product strategy projects. Explore our…

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Biologic Drug

Building a blockbuster biologic drug

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