Phlex's founders envisioned a fitness tracker for swimmers, by swimmers. They knew firsthand that swimmers have different needs than runners and cyclists.

Any type of physical rehabilitation is difficult. That’s especially true when recovering from a brain injury. Progress is typically slow and it’s easy to become discouraged and depressed. The CDC reports that less than a third of discharged stroke patients receive any rehab, and, of those who do, frequency of use is low despite clear evidence that it’s effective.

Electronic Theatre Controls (ETC) is a leading manufacturer of lighting and rigging technology that’s used in some of the world’s most renown venues, like Carnegie Hall in New York and the Bolshoi Theater in Moscow.