06-Work-Case Study-Spectrum Brands-Global Inno Process-H1 @2x

Global Batteries Division Innovation Strategy

HEADER Phlex CS
Award
Winner
Phlex The Swimmers’ Wearable
Phlex's founders envisioned a fitness tracker for swimmers, by swimmers. They knew firsthand that swimmers have different needs than runners and cyclists.
06 Tiki 3 W5 A3811 retouched
Award
Winner
TIKI Brand Fire Pit
People love sitting around an outdoor fire. In 2018, fire pits were rated as the most popular outdoor design feature by the American Society of Landscape Architects. But there are plenty of things people don’t like – the difficulty of starting a fire, smelling like smoke, and the mess.
HEADER BD Mower
Award
Winner
Black & Decker Cordless Mower with Muscle
Insights from design research led to engineering and design features for a new kind of cordless mower that lures gas loyalists and cuts down competition.