Insights & Strategy

Design Insights

Design Strategy

Trek

For many adults who haven’t ridden a bike for decades, getting back on the saddle isn’t “just like riding a bike.”

We employ human-centered, multidisciplinary consumer product design to help you delight your ever-evolving consumer.

Services Page: Consumer (text only)

It’s intimidating and more than a little embarrassing to wobble around the bike store parking lot.&nbsp;
Shifting gears, hand brakes, aerodynamic seats and low handlebars aren’t exactly the easy joy many people remember from childhood.

Having spent decades refining the features of performance bikes, Trek didn’t know much about novice bikers.&nbsp;
Yet it’s an important market. For every cyclist in the U.S., there are approximately five adults who know how to ride a bike but choose not to for a variety of reasons.&nbsp;
Bicycle sales have remained largely flat for more than a decade. This untapped market presented a huge opportunity.

Trek came to Delve for help in understanding novice cyclists as they designed the Lime, an innovative bike created specifically for this market.&nbsp;
Our ethnographic researchers developed and led training sessions and conducted research with the Trek staff, demonstrating important design research techniques.

06-Work-Case Study-Trek-Lime Bike-Secondary1-667x667

Services Page: Consumer Product Design at Delve

In the field, the team used shop-alongs, in-home research, camera studies, and interviews to reveal the needs of new riders.&nbsp;
The training we provided, coupled with research and analysis conducted by the team, established a foundation of information about novice riders that was used to inform the design of the Lime bike.
Trek Lime won the People’s Design Award at the 10th annual National Design Awards, held by the Cooper-Hewitt, Smithsonian Design Museum.

Learn more about&nbsp;<a href="https://www.delve.com/consumer-products" target="_blank">Consumer Product Design & Development Services at Delve.</a>

SEO Text: Consumer Products Sector

06-Work-Case Study-Trek-Lime Bike-Hero1-1186x667 @2x

A learn/do project with Trek helped its team gather insights that informed a bike design for a new market.

Contact Us | General (Let's build something together)

Consumer Products

Home

Case Studies

Trek: Lime Bicycle

Breadcrumbs

A full-service product design and strategic innovation consultancy.

Delve

A learn/do project with Trek helped its team gather insights that informed a bike design for a new market.

description

generator

kSwNn6qD4B-4HloWnWMUBWQNpBx2_mPi3nMqgsh6ato

google-site-verification

trek, helped, team, gather, insights, informed, bike, project, design, learn/do, market

keywords

https://cms.delve.com/assets/images/_1200x630_crop_center-center_82_none/06-Work-Case_Study-Trek-Lime_Bike-Hero1-1186x667_@2x.jpg?mtime=1606512707

https://linkedin.com/company/delvedesign/

referrer

robots

twitter:card

twitter:creator

twitter:description

https://cms.delve.com/assets/images/_800x418_crop_center-center_82_none/06-Work-Case_Study-Trek-Lime_Bike-Hero1-1186x667_@2x.jpg?mtime=1606512707

twitter:image

twitter:image:alt

twitter:image:height

twitter:image:width

twitter:site

twitter:title

{"title":{"title":"Trek: Lime Bicycle | Delve"}}

Design an Experience

Privacy Policy

FCOI Policy

Services

Insights

Testimonials

What We Do

About Us

Our People

Join Our Team

Careers

Newsroom

Who We Are

Boston

Madison

Philadelphia

San Francisco

Our Studios

Partner with Delve

Contact Us

Contact

Vamsee Pamula, Founder/President, Baebies

Footer Module: Build Something Together / Tell us about your project (Using heading block and button block)

With over five decades of innovation experience, Delve offers clients sound advice informed by over 10,000 product strategy projects. Explore our portfolio.

Delve Client Case Studies: View Our Work Portfolio Here

With over five decades of innovation experience, Delve offers clients sound advice informed by over 10,000 product strategy projects. Explore our…

Case studies, articles, capabilities, leadership, product design, strategy, innovation

https://cms.delve.com/assets/images/_1200x630_crop_center-center_82_none/Delve_titlecard.png?mtime=1654035558

https://cms.delve.com/assets/images/_800x418_crop_center-center_82_none/Delve_titlecard.png?mtime=1654035558

Trek: Lime Bicycle

Helping experts understand novices

Related Case Studies