Mauston, WI, future home of Design Concepts' innovation lab.
So – first a quick humorous story. I had dinner a while ago with my parents and they were asking about what’s new at work. I shared, with some excitement, that we’d decided to open an office in Boston.
My mom, who is usually one of my most unabashed and enthusiastic supporters, got a puzzled expression on her face and remarked “Really? Well, that’s nice… I guess” in the same tone previously reserved for ill-advised high school escapades. I was a tad surprised and frankly chagrined by her lack of enthusiasm.
It wasn’t until later in the conversation until we both realized to our amusement that she’d misunderstood and thought I said “Mauston” instead of “Boston.” A bit of context. My mom grew up in tiny Kendall, Wisconsin - a small (population 476) rural farming community in central Wisconsin. Mauston, Wisconsin (population 4,375) was the BIG city they’d head to for shopping, weekend entertainment or a big night on the town.
When my mom thought she heard we were opening an innovation consulting office in Mauston, she assumed this was either some sort of weird homage to her childhood or we’d lost our minds here at Design Concepts.
Nothing at all against Mauston, mind you. It’s a lovely town and if you’re in the area you really should visit. But it’s Boston we’re headed to and that’s, well … completely different.
So why Boston? First off, we’ve been lucky enough for one of our senior employees, the remarkable Justen England, to have located into the area with his family. If you know Justen, you know just how fortunate we are to have him as part of our team. He’s a brilliant engineer and deft project manager. What’s more is that Justen also opened our office in San Francisco some five years ago, so he’s got some great experience and lessons learned that we think we can apply again. This isn’t his first coastal rodeo.
Together with Justen, we’ve learned a bunch about recruiting into a new office, and letting that office establish its own unique culture and “vibe” while remaining tightly integrated with our home office and true to our company’s mission, vision and core values. We’ve worked hard to learn how to leverage the greater bench strength and deep expertise of our whole company, while being able to provide local support, service and responsiveness. And we think we can do that on the East Coast as well.
Aside from that, Boston just makes sense for us. The greater Boston metro area is the second-largest tech hub in the country (after San Francisco), the sixth-largest economy in the country and would be the 12th largest in the world. Like San Francisco, our other new home, it’s a noted innovation hub with a deep pool of established firms and startups that are good matches for our services and expertise. Beyond Boston proper, it’s a great jumping off point for serving the entire East Coast and, of course, provides easy access to New York, Newark, Providence, Baltimore, Philadelphia, Washington, and the whole eastern seaboard.
We’ve worked hard to leverage the greater bench strength of our whole company, while being able to provide local support, service and responsiveness.
Let’s talk about how we can help move your business forward.
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