The constellation Orion contains two of the universe’s brightest stars.
It is located on the celestial equator and can be seen from anywhere in the world. As such, Orion has served as a guide for generations of navigators. Abbott Point of Care, the market leader in “with-patient” point-of-care lab testing devices, gave the name Orion to a global pricing and messaging initiative with the intention of the project being as recognizable and important to the organization as the constellation is to the night sky.
Abbott Point of Care is the market leader in “with-patient” point-of-care lab testing devices. Their i-STAT system is a small, handheld device that can deliver a range of laboratory results in minutes with just a few drops of blood. In 2014, Abbott Point of Care recognized that the accelerating pace of change in the healthcare industry meant the company needed to re-examine its US-centric pricing, messaging and value proposition. This required new thinking and a different-problem solving approach. Abbott Diagnostics made a bold decision to hire not one, but THREE, consulting partners, each in a different city, to define the problem, approach and responsibilities. This is the story of how three consultants worked hand-in-hand and shoulder-to-shoulder over 16 months to challenge the status quo, deliver a long-term growth strategy for a shared client, and not only NOT kill each other, but become close allies and friends.
What does it take to drive innovation in a corporate environment, particularly when the project team itself is 100+ people? And the core leadership team is six people? How does a team not get bogged down by the corporation or by each other?
The answer can be boiled down to three things.
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