2024 01 04 Four Steps to Right Color HERO

Four Steps to the “Right” Color in Product Design

40-90% of consumers base their buying decisions on color. Learn how to apply user-first design thinking to finding the right color in product design.

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HERO product design best practices
3 Product Design Best Practices to Follow
How to create a successful product – whether you're designing a product that's physical, digital, or somewhere in between.
Design for Manufacturing: 7 Things Every Designer Should Know
When done well, DFM prevents quality issues and eliminates manufacturing waste. It de-risks new product development by preventing the costly scenario of learning about manufacturability issues when you’re about to launch.
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Cybertruck, schmeibertruck…
I, for one, am pretty excited that Elon Musk is bringing his 1980s sci-fi movie dreams to life.
2024 01 03 anthropomorphic HERO
How Anthropomorphic Form Shapes Product Design
Humans are drawn to anthropomorphic form in product design. Here's how industrial and interaction designers can use this as a tool.
2024 Mapping hero
How to Use Mapping to Determine the Design of Your Controls
Good mapping makes products easier and more intuitive to use. Done well, it can create a powerful connection between a product and its users.
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What Does 'Hierarchy of Needs' Mean To Product Designers?
How can product designers apply Maslow's theory of human motivation to their work? A design won't succeed if it doesn't meet users' most basic needs.