Delve Product Design Strategy Services
Innovation is a leap of faith. Our design strategy services shows you where to step.
Navigating the future can be daunting (and so can navigating the present).

With a design process at the center, we use proven tools and methods to frame innovation opportunities, architect a plan to get there, and guide clients through the rollercoaster of innovation.

Every project is custom-designed to match your challenges and needs.

  • Product design strategy
  • Business strategy
  • Strategic foresight
  • Technology strategy
Business strategy services in action
What's the future of ____?
And what plans do we need to position ourselves in front?

Through rigorous analysis and synthesis, we uncover the patterns, directions, and insights that inspire concept development and inform a viable design strategy at any level of the business model.

Design strategy services in action
Actionable plans that balance the outward and inward view
The voice of the customer is critical, but innovation fails without the voice of business and context from emerging trends.

We look both outside and inside your organization to craft innovation plans that aren’t just desirable, but feasible and viable, too.

Our Work

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"What we accomplished in six months with Delve would have easily taken us 18 months to get through on our own."
Leah Ujda, Director of Research & Design, Widen Enterprises
12 Case Study Fiskars
Fiskars: Product Roadmap
Delve built a multi-year roadmap of platforms and correlating new product concepts that would have resonance with both consumers and retailers.
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SafetyNet: Payment Security Insurance
"Delve helped deepen our knowledge about design thinking and prototyping the customer’s needs/preferences, which is paying high dividends in quickly building our customer base." Dan Kaiser, President, SafetyNet
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Widen: Adjacent Opportunity Exploration
Widen was interested in identifying opportunities that were feasible within 3-5 years based on the innovation ambition of its leadership team.

What is design strategy and why do you need one?

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Sometimes a breakthrough idea is the easy part of innovation. Navigating the organization and turning that idea into reality is often the hardest part. That's why you need design strategy.
Stefanie Norvaisas
How STEEPLE Analysis Informs Design Strategy
STEEPLE analysis is a tool for scanning your external environment. It helps teams understand phenomena and imagine new opportunities.
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Speculative Design and a Cone of Possibilities
Speculative design requires people to suspend their disbelief and allow their imaginations to wander. Here's one tool to ground it in reality.
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Future-Readiness Checklist: Are You Prepared to Lead in the Future of Your Industry?
Is your innovation incremental, strategic, or visionary? Use Delve's Future-Readiness Checklist to gauge your approach.
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Cast a Vision: Four Steps to a Forward-Looking Technology Roadmap
In order to meet the needs of future users, companies must anticipate disruptive technologies and develop a path to innovation.
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How to Make Way For Radical Innovation
Before starting on an innovation strategy, decide which type you're chasing: Incremental, disruptive, or radical innovation. Each requires a unique approach.
How ‘Forecasting and Backcasting’ Enable Disruptive Innovation
Forecasting and backcasting provide a framework for disruptive innovation by establishing a solid structure to support big, strategic thinking.

New White Paper

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How to Design Health Products of the Future
Want to lead in the future of your industry? Using Delve’s megatrend framework, we placed sociocultural trends in the context of industry and technological trends to envision consumer needs long-term.

Our Insights & Strategy Team

Gina Gritzuk
Gina Gritzuk
Director of Insights & Strategy
Jenny Westby
Jenny Westby
Senior Design Researcher

Design Strategy Services

  • Opportunity areas
  • Innovation roadmaps and playbooks
  • Futurescapes and trendscapes
  • SWOT
  • Competitive analysis
  • Future scenario envisioning
  • Service and customer experience blueprint
  • Mission, vision, value definition
  • Business model scenarios
  • Measurement strategy
  • Value proposition development
  • Journey maps

Let's build something together.