People love sitting around an outdoor fire. In 2018, fire pits were rated as the most popular outdoor design feature by the American Society of Landscape Architects. But there are plenty of things people don’t like – the difficulty of starting a fire, smelling like smoke, and the mess.
Inspired by their heritage of solving everyday problems in the
home, garden, and outdoors through superior performance and design, Fiskars saw
an opportunity to tell a compelling story of innovation for garden and yard care
tools that was grounded in user needs. They asked us to develop a roadmap of
products informed by trends that would sustain category leadership now, soon,