Insights

Our experts do a lot of thinking. Here's the latest to unlock your potential.
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What It Looks Like When Organizations Enable Innovation—By Design
Within every organization, innovation wants to thrive. Here’s what it looks like when organizations dismantle the obstacles that stand in the way.
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Biggest Innovations in 2022 That Influenced Product Design
A coffee pod system without a plastic pod. Headphones that read your mind. A touch-sensitive prosthetic hand. Check out the biggest innovations to influence product design in 2022.
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What Can Data Science and Machine Learning Do for You?
Here are nine examples across different sectors of how data science and machine learning can help unlock the power of your data.
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5 Groundbreaking Health Innovations Powered by Data and Machine Learning
Advances in data science and machine learning are transforming healthcare and public safety. Countless lives will benefit. Here are five inspiring examples.
Stop trying to innovate HERO
Stop Trying to Innovate. Try This Instead.
Companies tend to become less agile and innovative as they grow. This outcome is so common that it feels inevitable. Good news: It isn’t.
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COVID-19 At-Home Tests: A Game Changer, But at What Cost?
Home self-testing kits have played a crucial role in managing the spread of COVID-19 in the US, but a steep environmental price is hidden in the societal benefit.
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Three Principles for More Human, Solution-Focused, Fair, and Inclusive Design
Designers have a responsibility to design a world that all want to live in. Here are three principles that can help us navigate the complexities of design decision-making and truly achieve design success.
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Speculative Design and a Cone of Possibilities
Speculative design requires people to suspend their disbelief and allow their imaginations to wander. Here's one tool to ground it in reality.
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Off-the-Shelf or Custom Embedded Display for Your Digital-Physical Product?
Learn about the 5 important factors to consider when deciding between an off-the-shelf or custom embedded display for your digital interface.
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Empathic Design in Practice
What comes before and after you walk in your users' shoes? We distill empathic design into six principles for easy adoption.
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Product Design Best Practices to Follow
What is product design? Do you really know what it means?
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15 Biggest Innovations of 2021 to Influence Product Design
We asked our staff to nominate the biggest innovations of the past 12 months that will have an influence on product design.
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2021's Top 10 Innovation and Product Design Posts
In 2021 you devoured blogs about looking at old problems in new ways, unlocking your professional potential, and creating products that change the world for the better.
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The expanding definition of design
There’s a growing sense of urgency and renewed purpose in the design community.
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How to Stop Your Innovation From Inspiring a 'Black Mirror' Episode
Warning: I’m going to criticize and question something beloved by millions of people—stationary exercise bikes.
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Four Steps To “the Right” Color in Product Design
We developed a color selection methodology that applies user-first design thinking to finding the right color in product design.
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Four Ways to Win the Future of MedTech Wearables
Soaring demand for wearables has created a market saturated with the things—prompting an 18.1 percent year-over-year growth worldwide, according to Gartner.
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A New, Comprehensive Medical Device Design Process Flowchart
Having trouble deciphering the FDA waterfall diagram process for medical device design and development? You’re not the only one.
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How to design for positive, humanity-scale impact
A simple open-sourced design had a massive social impact—40 million face shields were produced for front-line workers fast and without expensive tooling investments.
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Stop Design Thinking From Becoming 'Innovation Theater'
Too many times design thinking projects fall victim to the trappings of innovation theater. Here's how not to let that happen.
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Women in design: 8 ways your origin story can make you a better designer
Women make up just 20% of professional industrial designers in the United States, according to an industry survey by Core77.
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The role of human factors in product design
A primer on what, how and when the discipline of human factors is used in the design and development of products.
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How are staples made?
It’s not easy keeping it together under pressure. Yet these little marvels do it every day tens of thousands of times over. Do you know how staples are made?
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Why IoT Data Collection Is Essential To Get Right
IoT data collection impacts data deployment, sensor selection, security, and more. It's at the core of every smart product's user experience — and success.
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Design for Sterilization of Medical Electronics
Learn design techniques to maximize device reliability for common sterilization processes — autoclave, ethylene oxide, and ionizing radiation.
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5 Ways Care Models Need to Change
When we reflect on 2020, we may come to think of it a period when we had the time to pursue simpler, do-it-yourself, pleasures like making bread or planting a garden. Many of us used the endless pandemic months to learn a new a language or take up a new outdoor sport.
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Use ‘Jobs, Outcomes, and Constraints’ To Exploit the Pause Between Research and Ideation
The 'Jobs, Outcomes, and Constraints' method lets you move into ideation knowing that you're working from something more than a hunch.
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CES 2021: Transportation tech promises a cleaner, safer future
The vehicle expo area of CES has been one of the most exciting parts of the trade show in recent years.
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CES 2021: 5G starts revealing its potential
At CES in 2019, Verizon Chairman and CEO Hans Vestberg gave the opening keynote address about the upcoming advantages of 5G.