Insights

To fight startup failure, practice product testing early and often.

We see startups encountering the same set of roadblocks over and over again. Here are the three biggest sore spots and our advice on how to get around them.

This tendency to want to innovate around every single aspect of a product stems from passion for the product and its mission. But while passion is indispensable, it needs to be tempered with rational thinking.

We’ve noticed a common thread running through all our work—research, strategy, mechanical and electrical engineering, industrial and interaction design—we make the complex simple.

I’ve always wanted to make a product of my own — something small I could manage — and this seemed like a perfect opportunity. I decided to design a Raspberry Pi case that’s functional, affordable, quirky, and fun.

Having done all the research and scaled the considerable Kickstarter learning curve, I wanted to compile what I found to be the most useful resources.

The biggest pitfall for aspiring hardware entrepreneurs isn’t the funding part; it’s the hardware part and clearing the production hurdles.

53% of digital health apps are uninstalled within 30 days of download. How can you design a consumer wellness app that engages and retains users?

Entrepreneurs going into hardware face a hefty learning curve, and missteps can end up costing them later in development.

Silicon Valley really speaks to us as interaction designers, user researchers, a mechanical engineers, and software engineers. There have been many times we wanted to jump into the screen and right the ship.

More and more, people are conditioned to interact with their objects. Products developed according to a siloed industrial design process have little chance of fulfilling these new expectations.

As the products we use every day become increasingly complex, the art of user onboarding has taken on greater significance. But there’s more to consider than simply front-loading your product with all the information your users might need to know.

How do you create an in-car interface that is engaging, exciting, easy to use, and doesn’t distract the driver?

Aging consumers are an ideal market, with plenty of free time and unprecedented disposable income. We should get serious about age-aware design and tech for older adults.

Headless provisioning is part of the unboxing experience — specifically, it’s the part when a user connects the device to the Internet for the first time. Unfortunately this process is often confusing for users.

We use FigJam to collaborate and share our sketches and early thinking internally and with our clients. Here’s how we do it.

Once upon a time, branding was good for companies but not so good for consumers. That’s no longer the story.

Facing longer lead times or sudden component shortages? This article shares practical ways to keep your development pipeline moving—even when your sourcing strategy hits turbulence. From smart part selection to adaptive inventory tactics, we’ll cover proven methods that help teams stay on track. Want to take a more strategic approach? Download the white paper for a framework to build resilient pipelines that flex under sourcing shocks, shifting regulations, and timeline pressure.

The real opportunity is to allow people to make their own meaning for the brand through their own unique experiences with it.

Should you hire industry outsiders to design your new product? Maybe.

In certain industries, a poor user experience isn’t just suboptimal—it's dangerous.

If your brand helps consumers solve a problem or achieve a goal as only your brand can, you have a product experience that will create a brand evangelist.

The most glaring difference between a smartphone and other UI-centric products is that a smartphone as a device doesn’t consider specific context of use. Here are some scenarios where smartphone patterns might not work.

Want your product to “look, feel, and act like an iPhone"? You can rely on some fundamental design principles that are universal to all mobile device experiences — many of which are informed by the ubiquity of smartphone and tablet devices.

We’ve identified technologies that will cause big and small shifts in the next few years and looked at how they are changing the practice of interaction design.

Moments of inspiration aren’t unusual at all; practically any product innovation you can name has benefited from several. And if they seem to happen out of the blue, it’s because that genius was primed.

We’re passionate advocates for user research and the critical role it plays in product design. But not all research is equal.

Brainstorming can be very effective - if we don’t get lazy. At Delve, We subscribe to the notion of “more brain; less storm.”

The short answer: Empathic design makes us better designers.

The clarinet led me to an exciting music career. Along the way, the clarinet also taught me six user experience design lessons.