Insights

Our experts do a lot of thinking. Here's the latest to unlock your potential.
Burning ship
The long haul
You might remember being forced to read the poem “Ozymandias” in high school English class.
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Inspiration Index 10-13-20
Since Covid, "water cooler" chats at Delve's three offices are now largely happening on Microsoft Teams, where we're sharing what we're reading and listening to with each other. We're compiling some of the best nuggets into what we're calling an "Inspiration Index," that we'll share on a bi-weekly basis. We hope you discover something that will inspire - or at least intrigue - you.
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Verhalen & Norvaisas to speak at IDSA's Women in Design
Ami Verhalen, Vice President of Design, and Stefanie Norvaisas, Vice President of Insights and Strategy will be presenting a workshop called "Decision Making and Bias: Your Role in the Design Process and How to Manage It" during the Industrial Design Society of America (IDSA) Women in Design Deep Dive. The virtual event will be held October 6-7.Here's a description of their workshop: "Decision making can be treacherous, particularly in design where selecting options can feel subjective, emotional, and risky. As women design leaders, we’ve been in the places where decisions are being made for over 20 years. We’ve realized that as tough as it was to get a seat at the table that’s not enough—as leaders we need to shepherd our teams to decisions they can feel good about. Born out of our experiences and frustration with the lack of process around decision making, we studied its mechanisms and learned how physical, cognitive, social, and cultural biases affect it. We developed a process that helped us find our voice and enable decisions that stick. In this presentation, we will share lessons we’ve learned as well as tools and methods that will help you effectively design the decision-making process. You will receive a copy of our workbook, “Designing Good Decisions,” to help you take the lessons from our presentation and apply them on the job."IDSA is committed to making this event affordable and accessible to everyone. The event has a "choose your rate" ticket that ranges from $25 to $100, so make sure to reserve your spot.
Delve Inspiration Index Logo
Inspiration Index 9-25-20
Since Covid, "water cooler" chats at Delve's three offices are now largely happening on Microsoft Teams, where we're sharing what we're reading and listening to with each other. We're compiling some of the best nuggets into what we're calling an "Inspiration Index," that we'll share on a bi-weekly basis. We hope you discover something that will inspire - or at least intrigue - you.
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Top 5 lessons from Badger Shield project
Badger Shield gave me the opportunity to collaborate with an amazing group of men and women this year – designers, suppliers, manufacturers, and customers. I expect to have built lifelong collaborators and friends through this trial by virus. (For background, read the article in Wired).
12 Article Amy Feedback
The gift that keeps on giving
I had a manager who gave me the book “Feedback is a Gift.” At the time, it didn’t feel like much of a gift – mostly because her method for feedback was, well, constant. But her heart was in the right place.
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Five tips for moderating remote usability studies
A lot of in-person research has been put on hold and will likely remain this way for the foreseeable future as we continue to navigate the pandemic. While some products and projects might still require in-person studies, remote studies can provide the necessary answers and insights for many. Thanks to a lot of great tools for remote collaboration and testing, product development and research sprints don’t have to stop.
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The 6 tests to tell if you should buy or design that component
More often than not, designing your cool new product relies on some new widget. You’re not sure if you should design your own or buy one from a supplier. What if there was a straightforward way to decide?
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How STEEPLE Analysis Informs Design Strategy
STEEPLE analysis is a tool for scanning your external environment. It helps teams understand phenomena and imagine new opportunities.
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Reflections on Delve Talks, Part 2: Building a Culture of Innovation
For our Delve Talks podcast, Dave Franchino and I had the opportunity to interview a dozen people from various industries, all of whom share a common interest, desire and occupation that involves innovation, creativity and culture building. You can find the whole series here.
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Reflections on Delve Talks, Part 1: Building a Culture of Innovation
For our Delve Talks podcast, Dave Franchino and I had the opportunity to interview a dozen people from various industries, all of whom share a common interest, desire and occupation that involves innovation, creativity, and culture building. You can find the whole series here
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Critical perspectives on sustainable product design
The Industrial Designers Society of America (IDSA) held its first Deep Dive on sustainable product design. The ensuing conversations revealed a burning need for collaboration between not just designers, but everyone involved in the creation and use of products.
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Reflecting on my privilege
As my beloved country seethes in turmoil over the horrible and unjust killing of George Floyd, I - like everyone I know - have struggled to make sense of a senseless situation, and formulate some sort of coherent comments.
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What is design strategy and why do you need one?
Design Strategy is a process and approach for creating or re-inventing businesses and directing innovation/new growth strategies. I think few people have heard of design strategy though they might already be doing something similar, perhaps under the name innovation strategy or product strategy.
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Bend, don’t break
(Any Day But) Tuesday… If it was Tuesday, you could guarantee there was no electricity. You couldn’t iron your clothes, watch TV or turn on the lights. You’d do anything to have a portable fan blast air on your face on a crushing summer afternoon, but you couldn’t.
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Homework with Amy Lee
While we're all working in our homes, we thought it would be fun to check in with our team members to see how they're doing and what their new offices and co-workers look like.
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Open thoughts on open source
I have been spending a fair amount of time thinking about the spectrum of successes and failures related to the open-source maker movement and its contributions to addressing the COVID crisis.
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Homework with Corin Frost
While we're all working in our homes, we thought it would be fun to check in with our team members to see how they're doing and what their new offices and co-workers look like.
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What’s next? It’s up to us
We are told the world has changed, I have heard people talk about the recent past as “the before” in recognition that we are in transition and not going back. I have also heard people talking as if this is a tough time, that we need to buckle down and wait for it to pass.
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How to write 'How Might We' questions for product strategy
Translating research into actions is often more art than science. We have found “how might we” questions to be useful tools. Here's how to write one.
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Universal PAPR hood design
Download the hood design and supporting documentation The Badger Shield team has not rested since Lennon Rodgers, Director of the Grainger Engineering Design Innovation Lab at the University of Wisconsin-Madison, requested help to make face shields for the UW Health System in mid-March. You can read about our effort here.
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Should Covid change your research plans?
To say we’re living in turbulent times right now is an understatement. I won’t belabor repeating the news or all the facets of uncertainty. With that, I write this hoping all who read it are as safe and healthy as can be and that you are finding things to be grateful for even when that seems impossible.
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PAPR hood for healthcare heroes
Days after receiving their first shipment of Badger Shields from Midwest Prototyping, the University of Wisconsin Hospital sent Lennon Rodgers of the UW-Madison Makerspace a list of their top 10 most critical needs to build up a supply of protective equipment ahead of the anticipated mid-April peak of COVID-19 cases in Dane County. Near the top of this list were Powered Air Purifying Respirators (PAPR) blowers and hoods.
How to make way for radical innovation
How to Make Way For Radical Innovation
Before starting on an innovation strategy, decide which type you're chasing: Incremental, disruptive, and radical innovation each require a unique approach.
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Affordable PPE for the developing world
The Badger Shield has shown that a distributed supply chain can create massive quantities of effective and cost-effective personal protective equipment (PPE) in a short time. Can this model translate to the developing world if COVID-19 cases start to rise in African, SE Asian and Latin American urban centers?
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Our Favorite Remote Research Methods for Product Design
When in-person research needs to shift, try these remote research methods. All have yielded great insights for us at various stages of product design.
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Operation #BadgerShield
Since we posted a blog post talking about how the Open Source Face Shield project had started to supply the University of Wisconsin hospitals with this critical personal protection equipment (PPE), our team has had little time to breathe.
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Face shield designs to fill the gap
We are all feeling a little helpless in the face of COVID-19. We are looking for ways to help. Face shield shortages are putting health workers at risk.
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How you can help design succeed
Over the years, there have been designers still young in their careers that have come to me looking for advice and ideas of what to do next. They’ve all told me their tales of woe about how design is just not respected or understood where they work. And this, of course, coincides with their (and design’s) struggle to find a solid footing within the organization.
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You’re on your own
All right, who do I blame for this?