Insights

Our experts do a lot of thinking. Here's the latest to unlock your potential.
12 Article Amy Lee Yoga H1
Design research lessons from the yoga mat
I’ve been spending a lot of the time on the mat lately – the yoga mat that is – and have been finding some valuable parallels between what my yoga teachers guide me to do and how to approach a good design research practice.
12  Article  Ritzenthaler  Change Management
Change is hard, especially when someone moves your cheese
Operation Butter, our code-name for building and moving to our new offices in downtown Madison, began with an announcement from our owners about a year and a half ago.
12 Article Lee Podcast Wizard H1
Podcast Wizard
People who know me well know that I am bit of a podcast junkie.
12 Article Franchino Big Move H1
Big ideas. Big move.
It sounds like a cliché, but a reality of our business is that our people are our most valuable asset.
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Industrial Design’s Past, Present, & Future: The Evolution of a Profession
Vice President of Design Mathieu Turpault reflects on major changes in industrial design in the last 25 years and predicts where it's headed.
12 Article Marlisa Bilingual C H1
You say sketch, I say scenario ...
When I began the first year of my MBA program at a well-known business school, a Facebook was still a real book, printed on paper.
12 Article Chad H1
Technology vs. Prediction
I recently read a Pew report on the future of the Internet of Things, full of opinions on how people may choose to adopt or reject IoT products and services based on security, convenience and richness of experience, among others.
12 Article Harris Design Camp H1
Poetry in motion
A huge part of a designer’s job is to translate abstract qualities into defining physical attributes and product feature sets.
12 Article Franchino Flight H1
Is your company in control of its user experience?
I recently had an experience that left me thinking about the way in which technology and social media have eroded and blurred the boundaries surrounding our interactions with a company’s products and services.
12 Article Bettman Blog Receiver H1
Just one touch and I knew ...
I have this distinct memory from my childhood: I’m lying on my stomach, propped up on my elbows, cozied up in yellow and orange-ish shag carpet. Dust floats lazily through a sunbeam that peeks through the heavy velour curtains. A clock ticks steadily but softly from the other side of the room. My right hand is rotating the large machined aluminum tuning knob on my grandfather’s hi-fi tuner – back and forth, back and forth.
12 Article Darley Blog 11Thfloor H1
Take your seat!
Many friends of Design Concepts have probably already heard that we are moving our Madison office from the suburban office park that has been our home for the last 15 years to a new building in the heart of a redeveloping corridor downtown.
12 Article Verhalen So What H1
The power of “So what?”
I remember the first time my business partner, design strategist Stefanie Norvaisas, was critiquing a meeting presentation and challenged the presenter with “So what?” on an important slide.
12 Article Emmerich Super Cap Illustration H1
Technical summary: Supercapacitors
Rapid invention and evolution in the state-of-the-art have made it difficult to stay versed in the ever-growing variety of components, devices, and technologies that could be used in the design of a product.
06 Article Kallsen Do The Math H1
Do the math!
In a world where we can go from a CAD model to a 3D printed part well within a typical working day, it’s easy to get excited about just how fast one can iterate and explore design alternatives.
06 Article Maker Faire2017 H1
Designing (and making) cool stuff
At Design Concepts, we have a pretty great mission statement: “We design cool stuff to drive business success and make life better.”
06 News Building Update May H1
We're packing the boxes ...
It wasn't too long ago that the Lyric building was some columns and elevator shafts.
06 Article Dorr Aesthetic Trends
Understanding and using emerging aesthetic design trends
While there are many different types of trends you can and should reference throughout the new product design and development process including macro, consumer and industry, aesthetic design trends may be some of the harder nuts to crack.
12 Article Soliva Switch
The Good Enough Design of the Nintendo Switch
The Nintendo Switch has a lot of great features, but the modular design leads to some clunky compromises. Ultimately, does it matter?
12 Article Lee Sxsw
How to give Design a seat at the Lean Startup table
My colleague Roshelle Ritzenthaler and I recently presented at South by Southwest on “How to Give Design a Seat at the Lean Startup Table.” There was a line around the corner for our talk, which tells me this is a topic on a lot of designers' minds.
12  Article  Norvaisas  Decision Making
Making decisions at SXSW
Stefanie Norvaisas and I recently returned from an amazing trip to South by Southwest (SXSW) in Austin, where we had the opportunity to host a workshop on Designing Decisions.
12 Article Norvaisas Sx Sw Biden
SXSW: Collaboration, hope, urgency and cultural change
It can feel like the world is changing at lightning speed and at the same time it can feel like nothing has changed.
Women design better HEADER womans
7 Ways To Design Better Products for Women
How do you design better products for women? Our female researchers, designers & engineers compiled 7 ideas for individuals and companies to consider.
12 Article Verhalen Vbl
Your brand deserves a language
How do we know the difference between a designer handbag and a knockoff?
12 Article Verhalen Healthcare Design V2 Empathy
Designing for healthcare part 4: Empathy is the diagnosis
You can probably point to a medical device or healthcare service that left you feeling dissatisfied or, even worse, disrespected.
12 Article Marlisa Iot H1
IoT: Just because you can doesn't mean you should
The Internet of Things (IoT) presents an amazing opportunity to make many things better. With over 50 billion devices expected to be connected by 2020, some experts say IoT is bigger than the internet itself!
12 Article Verhalen Healthcare Design Simplicity
Designing for healthcare part 3: The complexity of simplicity
You can probably point to a medical device or healthcare service that left you feeling dissatisfied or, even worse, disrespected.
12 Article Verhalen Healthcare Design V2 Seamless Map
Designing for healthcare part 2: Mapping the way to seamless integration
You can probably point to a medical device or healthcare service that left you feeling dissatisfied or, even worse, disrespected.
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How Design for Accessibility Drives Innovation for All
Accessible, also called assistive, designs that consider the needs of the disabled are often adopted more widely as others find new uses for them.
12 Article Darley Viability H1
The Viability Crevasse
Have you noticed how many crowdsourcing hits fail to bridge the chasm between viral video and sellable product?
12 Article Verhalen Healthcare Design North Star
Designing for healthcare part 1: Finding your vision
The design of products and services for the most human of needs, healthcare, has a history of being less than humane.