Insights

Our experts do a lot of thinking. Here's the latest to unlock your potential.
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Using the 5Ds of IoT for medical devices
I’m a fan of frameworks or techniques that help people understand our complex environment and reduce risk.
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Models and Prototypes 101
Product design is an iterative process. Models are a critical part of that process.
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Everyday Genius: Toothbrushes
Many of us go through our day using things like a toothbrush, kitchen utensils and other simple items.
United again HEADER UNITEDAGAIN
#sideproject: United We Stand (Updated)
I thought 2016's divisiveness seems like a good reason to revisit my "United We Stand" state flags project, tweak some, and make them available to download.
12 Article Marlissa Trip Hero H1
Leading when you are lost
I recently returned to Design Concepts after a deeply meaningful six-month world trip with my husband and elementary school-aged daughters.
12 Article Darley Pre Mold H1
The role of virtual prototyping in product development
When you have to make a bunch of something or something where failure isn’t an option (a parachute, for instance), you better make sure that you’re making the right thing and that you’re sure it will work.
12 Article Lee Going Fast H1
Need for speed: Approaches to picking up the pace of development
Innovation is risky business. It is expensive and time consuming. The faster you move, the longer you can survive.
12 Article Franchino Mgb H1
Of MGBs and multidisciplinary machines
I was given a personal example of the power of a multidisciplinary approach to innovation a few weekends back when I found myself coincidentally working on very similar parts of cars built in two very different eras.
12 Article Big Data H1
Answer the big questions before you begin Big Data
I recently attended the first Big Data Wisconsin conference, which was part of Madison’s larger Forward Festival.
12 Article Aacc H1
Have you hugged your laboratory professional today?
After attending the 68th American Association for Clinical Chemistry (AACC) Annual Scientific Meeting & Clinical Lab Expo in Philadelphia last week, I’ve come to a realization – laboratory professionals deserve more love.
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OneWeb user terminal and solar array design wins IDEA
Delve, formerly Design Concepts, has been named a winner in the 36th annual International Design Excellence Awards® (IDEA®) conducted by the Industrial Designers Society of America (IDSA).
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12 ideas to make calling customer service less hellish
Two weeks ago, I had to do something that I don't really enjoy. No, not a visit to the dentist or cleaning the basement. I had to call customer service.
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Tips for making tough design decisions
No matter what your title is, a significant part of your job is making decisions and justifying them to others.
12  Article  Ritzenthaler  Change Management
Navigating the new
Late last year, our leadership team at Design Concepts announced the long-in-the-making decision to relocate our Madison workplace from our current suburban office park to the rapidly developing East Washington corridor of downtown Madison.
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The future of engineering
Recently, I was asked by the University of Wisconsin to share my thoughts on the future of engineering education as the keynote speaker at their 2016 Engineering Innovation Showcase.
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Captain Contrarian: Innovation by competitive attack
Crafting a product, department or corporate strategy never happens in a bubble. It’s an ever-moving target because of trends in the marketplace, shifts in consumer behavior, and competitive actions.
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Service Experience Jam: Designing cool service sh*$!
Last weekend, we gathered as a multidisciplinary team and headed to Chicago to attend the second annual Service Experience Jam.
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The role of user experience in product design
User Experience (UX) design in its most encompassing definition involves all aspects of the end-user interaction with a company, its products and services.
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Favorite Things: Diptyque Philosykos Solid Perfume
As product designers, Design Concepts staff are always looking at the things that surround them with an eye for the exceptional.
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The Core Principles for Creating an MVP
If you’re developing a product, you’ve probably come across the Minimum Viable Product (MVP) approach.
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Three essential ingredients for tidying up insights
Thanks to author Marie Kondo, many are on a “life-changing” mission to tidy up our homes and lives.
The Six Prototypes Every Startup Needs To Make
Smart startups spend on prototypes. Different levels offer different benefits along the process journey — here are six of the most important to make.
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Find the right people to inspire your new product design
Design Thinking is deeply rooted in building understanding and empathy as a foundation for the design process.
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Innovate by spotting and applying trends
Have you ever read an article about design trends and wondered, “Where on earth did THAT come from?”
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Design approach selected for adjustable hand cycle
We recently met with the adaptive sports experts at No Limits Kids Fitness to choose one of several design approaches for our hand cycle.
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Man and machine
The recent tragedies of workers killed at factories in Germany and India may seem like new phenomena to some because robotic arms were involved, but they’re not.
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Suck up ... tear down
A neighbor of mine left this stunning post-war (~1950) Electrolux XXX at their curb. I snatched it, immediately hoping to convert it to a table lamp. I was blown away by the industrial design and the workmanship.
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Uncertainty changes expectations
Earlier this year, I was on an amazing project that took me to both India and China to visit hospitals and clinics of all sizes and types.
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Creating a bike that works for all kids
In late 2014, Design Concepts worked with No Limits Kids Fitness to launch an Indiegogo campaign to help us build a prototype of an adjustable hand cycle that grows with kids with physical disabilities.