Insights

Advice for product innovation, design, and development
12 Article Marlisa Bilingual C H1
You say sketch, I say scenario ...
When I began the first year of my MBA program at a well-known business school, a Facebook was still a real book, printed on paper.
12 Article Chad H1
Technology vs. Prediction
Let's face it, technology can enable us to do a lot of new things. That doesn't mean we'll actually do them.
12 Article Harris Design Camp H1
Poetry in motion
A huge part of a designer’s job is to translate abstract qualities into defining physical attributes and product feature sets.
12 Article Franchino Flight H1
Is your company in control of its user experience?
I recently had an experience that left me thinking about the way in which technology and social media have eroded and blurred the boundaries surrounding our interactions with a company’s products and services.
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Just one touch and I knew ...
I have this distinct memory from my childhood: I’m lying on my stomach, propped up on my elbows, cozied up in yellow and orange-ish shag carpet. Dust floats lazily through a sunbeam that peeks through the heavy velour curtains. A clock ticks steadily but softly from the other side of the room. My right hand is rotating the large machined aluminum tuning knob on my grandfather’s hi-fi tuner – back and forth, back and forth.
12 Article Darley Blog 11Thfloor H1
Take your seat!
Many friends of Delve have probably already heard that we are moving our Madison office from the suburban office park that has been our home for the last 15 years to a new building in the heart of a redeveloping corridor downtown.
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The power of “So what?”
I remember the first time my business partner, design strategist Stefanie Norvaisas, was critiquing a meeting presentation and challenged the presenter with “So what?” on an important slide.
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Technical summary: Supercapacitors
Rapid invention and evolution in the state-of-the-art have made it difficult to stay versed in the ever-growing variety of components, devices, and technologies that could be used in the design of a product.
06 Article Kallsen Do The Math H1
Do the math!
In a world where we can go from a CAD model to a 3D printed part well within a typical working day, it’s easy to get excited about just how fast one can iterate and explore design alternatives.
06 Article Maker Faire2017 H1
Designing (and making) cool stuff
At Design Concepts, we have a pretty great mission statement: “We design cool stuff to drive business success and make life better.”
06 News Building Update May H1
We're packing the boxes ...
It wasn't too long ago that the Lyric building was some columns and elevator shafts.
06 Article Dorr Aesthetic Trends
How to Leverage Aesthetic Design Trends in Product Design
There are many different types of trends you can and should reference throughout the new product design and development process. Aesthetic design trends may be some of the harder nuts to crack.
12 Article Soliva Switch
The Good Enough Design of the Nintendo Switch
The Nintendo Switch has a lot of great features, but the modular design leads to some clunky compromises. Ultimately, does it matter?
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How to give Design a seat at the Lean Startup table
My colleague Roshelle Ritzenthaler and I recently presented at South by Southwest on “How to Give Design a Seat at the Lean Startup Table.” There was a line around the corner for our talk, which tells me this is a topic on a lot of designers' minds.
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Making decisions at SXSW
Stefanie Norvaisas and I recently returned from an amazing trip to South by Southwest (SXSW) in Austin, where we had the opportunity to host a workshop on Designing Decisions.
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SXSW: Collaboration, hope, urgency and cultural change
It can feel like the world is changing at lightning speed and at the same time it can feel like nothing has changed.
12 Article Verhalen Vbl
Your brand deserves a language
How do we know the difference between a designer handbag and a knockoff?
12 Article Verhalen Healthcare Design V2 Empathy
Designing for healthcare part 4: Empathy is the diagnosis
Listening to, observing, and truly empathizing with healthcare professionals is necessary to deliver new solutions that are user-responsive and empowering.
12 Article Marlisa Iot H1
IoT: Just because you can doesn't mean you should
Sure you can make your product "smart." But have you really assessed the desirability of doing so for your users?
12 Article Verhalen Healthcare Design Simplicity
Designing for healthcare part 3: The complexity of simplicity
Making the complex simple, or ‘simplexity,’ requires diligence in both iteration (build, test, learn) and designing the system and the details equally well.
12 Article Verhalen Healthcare Design V2 Seamless Map
Designing for healthcare part 2: Mapping the way to seamless integration
Mapping user experiences and systems can help you create more delightful healthcare experiences.
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How Design for Accessibility Drives Innovation for All
Products designed for accessibility end up making life better for everyone.
12 Article Darley Viability H1
The Viability Crevasse
Have you noticed how many crowdsourcing hits fail to bridge the chasm between viral video and sellable product?
12 Article Verhalen Healthcare Design North Star
Designing for healthcare part 1: Finding your vision
The design of products and services for the most human of needs, healthcare, has a history of being less than humane.
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Six Teardowns That Inspire Design Innovation
Engineering details, manufacturing processes, and material choices can all be used to inspire your own designs and decisions.
12 Article Kent Staying Power H1
Staying power ...
New technologies and processes help us work faster and smarter, but it's the quality of people we hire that makes those tools work for our clients.
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Using the 5Ds of IoT for medical devices
I’m a fan of frameworks or techniques that help people understand our complex environment and reduce risk.
06 Work Case Study Pro Nova Jarod Steve H1
Models and Prototypes 101
Our Model Shop creates a wide variety of models for concept validation and user testing. Learn more about the types of models we create.
12 Article Poster Everyday Genius H1
Ingenious Engineering: Toothbrushes
Even the most simple items we use every day require an amazing amount of effort to produce. Take, for example, the humble toothbrush.
United again HEADER UNITEDAGAIN
#sideproject: United We Stand (Updated)
I thought 2016's divisiveness seems like a good reason to revisit my "United We Stand" state flags project, tweak some, and make them available to download.
"Delve brings strengths that we don't have, which is why I'm looking forward to working with them again."

Vamsee Pamula, Founder & President, Baebies