Insights

Doing user research now won't help you design for 2028. Trend analysis will. Design strategists turn to it to predict consumers' future behavior.

Nowadays, you can see new products and ideas and rate them instantly. Is it preventing us from tackling the big problems?

Pharmaceutical companies are in a unique position to simplify the drug reimbursement process.

When it comes to designing patient services for healthcare, we may have the best intentions, but sometimes we get in our own way when it comes to creating good design.

From a '90s novelty to an exciting design tool, virtual reality offers client-facing opportunities for design immersion.

Our summer interns worked on a very cool project to make a Virtual Reality prototyping tool called PIE. They learned that making PIE isn't that easy.

Will the E-bike change the way Americans think about cycling?

Is a bidet on brand? Our San Francisco team did some research and debating to find out.

We're excited to open a new office in Boston to serve our current East Coast clients and grow our multidisciplinary innovation business.

A recent project with Make-A-Wish gave us the chance to make a meaningful connection with a family, which is a great benefit of product design.

The Tesla Model 3 has a front that upends expectations, and it's not pretty.

Creative Matrix is a brainstorming method that helps structure the necessary "in-between" work between research and ideation. We demonstrated the technique.

The gee-whiz tech news coming out of Silicon Valley is often exciting, but it's not always reality.

“Wait. Is that it? Did the needle already go in? I can’t believe it!”

To get ready for the trip, I’ve been looking into and thinking about how human-centered design is best applied to global health solutions.

Designing appliances increasingly involves and interaction design component. How do you integrate this skill into your development process effectively?

Engineers constantly balance two roles: the engineer responsible for understanding and mitigating risk, and the product developer considering the ideal customer experience and wanting to delight.

Explore some of the issues that need to be dealt with and acknowledged before a quick-turn electronic prototype can be put into high-volume production.

Co-creation means inviting users into your creative process. Users, instead of being subjects of study, gain agency and become active participants in the design process.

Sewing has its own language and rhythm that has surprising uses for prototyping.

Electronic devices today are expected to go where they’ve never gone before. Demand is growing for waterproof, rugged consumer and commercial electronic devices.

Moving 10 people and a 3,000-pound mill in San Francisco is quite the project. But the end result is worth it all.

In the spirit of open source innovation, we are sharing our Tolerance Analysis spreadsheet for mechanical engineers.

I have a confession to make. My co-worker Stefanie used to drive me nuts.

What's the dome of awesome? It’s that place where your expectations have been met (nay, exceeded!) and you are having a great experience throughout.

The world is changing ... are your design teams changing with the physical/digital times?

Our world is in flux. We are all aware of this. As designers, it’s helpful to step back and consider our role in shaping our rapidly emerging future.

Designing a makerspace to fit the needs of staff and students at Lincoln Elementary School took some old-fashioned ingenuity.

As a design team, we are constantly in search of ways to stay involved with the design community and shine light on upcoming talent

In the immediate aftermath of any newsworthy accident, we often hear the words "human error" or "user error".