Insights

Advice for product innovation, design, and development
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When better isn’t good enough
Want a Sansa or an iPod? Sometimes getting to market first is better than making a better product.
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Uncertainty makes us sweaty
Instead of running away from uncertainty, maybe it's healthy to embrace it as fodder for innovation.
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How to Draw Out a Group's Creativity
Enjoy this visual explanation of graphic recording and facilitation, which is a great approach to helping a meeting come alive.
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Target practice
A lesson in visualizing the target and aiming in squash is also a good reminder of how to design products.
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Combine, separate or connect?
The urge to merge technologies can lead to really cool stuff ... and really stupid stuff, too.
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What's in a name?
Somewhere between a quick brainstorming session and rounds of frustrating debate, there's typically a sweet spot for naming a product.
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A System Approach to Advanced LED Product Design
LED technology opens up a world of possibilities and some new considerations for product design.
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The Internet of (Disconnected) Things
Many SxSW Interactive talks pondered the future of connected devices. What we can address now and how we may bridge the user-experience gap for the future?
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Diving into the intensity that is SxSW Interactive
Drinking from the fire hose is an understatement.
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Can't we all just get along?
Believe it or not, the color and brand of smartphone or laptop someone uses is not an indicator of their worth.
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Deconstructing Fidelity
The more real something looks and feels, the more likely it is that you’ll receive actionable feedback to validate your design or inform your next iteration.
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Something you can't Tweet in 140 words: Personal connection
In the world of sales, nothing is better than picking up a phone or meeting someone in person.
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Innovation? It's on the Bag
A lunchtime decision to brave the midwinter cold led to a lunch that I unsuspectedly evaluated as a new experience.
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What does Spiderman have to do with user experience design?
UX design is maturing and none too soon for the technology challenges and opportunities we face.
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Super Bowl 2015 ads reflect our conflicted era
Want some depression with those Doritos? In a confusing time both socially and economically, advertisers struggle to find the right tone.
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How many people does it take to turn on a light bulb?
"Heads-down time" is invaluable when you're looking for that "light bulb" moment. But then it's time to get out of your own head.
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Six Things to Consider as the Internet of Things Intersects Medical Devices
As the consumer-driven IoT culture, which moves fast and iterates frequently, meets the highly regulated med device industry, designers face new challenges.
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Wearables at CES 2015: Enough with the activity trackers!
At CES 2015, activity trackers were the bandwagon that many companies jumped on. Really? Isn't there something better to do with this technology?
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Game on: The best of the boards
Great board games are designed to foster creativity, collaboration and compromise.
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Dishing it out
Reviewing restaurants provides insight into what makes some businesses thrive while others falter.
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Embracing the Old School
Sometimes we need to embrace our inner Janet Jackson and be the ones in control.
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Details, details, details
What's in a flange? Well, when it comes to product design, it's the attention to details that can make all the difference.
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What eight little girls re-taught me about design thinking
Leading an after-school fashion design and sewing club reveals the truisms behind design thinking.
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Aging in Place
Technology is making it easier to stay in the home and community you love as you age. That's a wonderful thing.
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Developing an introvert’s superpower
Do you know someone who can absorb a vast amount of complex information about a problem and combine it into a cohesive, elegant solution?
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Active procrastination and passive thinking
Instead of a nice story that reads like your favorite episode of This American Life, here’s a few thoughts on things I’ve noticed over the last couple months.
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Experience Design and Healthcare: Wicked Problem and Inspiring Challenge
Experience design is a field prepared to help healthcare workers effectively use new diagnostic technologies, but it is a pretty wicked problem to tackle.
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Designing for the Apocalypse
A few months ago, I was able to experience co-creation from the client side of things. I signed up for a ZOMBIE APOCALYPSE workshop at Door County Forgeworks.
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IDers Are from Mars, IxDers Are from Venus
No need to pick sides. Become a hybrid designer instead.
"Delve brings strengths that we don't have, which is why I'm looking forward to working with them again."

Vamsee Pamula, Founder & President, Baebies