Insights

Advice for product innovation, design, and development
2024 10 23 whats new hf in med devices HERO
What’s New in Human Factors for Medical Devices
We noticed more discussion in general this year of user interface (UI) design, often in the context of smart devices. We anticipate UI becoming a stronger focus in upcoming HFES conferences as it continues to become clear that ineffective UIs represent the highest risk to safety and efficacy.
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When better isn’t good enough
Want a Sansa or an iPod? Sometimes getting to market first is better than making a better product.
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Uncertainty makes us sweaty
Instead of running away from uncertainty, maybe it's healthy to embrace it as fodder for innovation.
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How to Draw Out a Group's Creativity
Enjoy this visual explanation of graphic recording and facilitation, which is a great approach to helping a meeting come alive.
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Target practice
A lesson in visualizing the target and aiming in squash is also a good reminder of how to design products.
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Combine, separate or connect?
The urge to merge technologies can lead to really cool stuff ... and really stupid stuff, too.
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What's in a name?
Somewhere between a quick brainstorming session and rounds of frustrating debate, there's typically a sweet spot for naming a product.
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A System Approach to Advanced LED Product Design
LED technology opens up a world of possibilities and some new considerations for product design.
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The Internet of (Disconnected) Things
Many SxSW Interactive talks pondered the future of connected devices. What we can address now and how we may bridge the user-experience gap for the future?
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Diving into the intensity that is SxSW Interactive
Drinking from the fire hose is an understatement.
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Can't we all just get along?
Believe it or not, the color and brand of smartphone or laptop someone uses is not an indicator of their worth.
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Deconstructing Fidelity
The more real something looks and feels, the more likely it is that you’ll receive actionable feedback to validate your design or inform your next iteration.
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Something you can't Tweet in 140 words: Personal connection
In the world of sales, nothing is better than picking up a phone or meeting someone in person.
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Innovation? It's on the Bag
A lunchtime decision to brave the midwinter cold led to a lunch that I unsuspectedly evaluated as a new experience.
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What does Spiderman have to do with user experience design?
UX design is maturing and none too soon for the technology challenges and opportunities we face.
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Super Bowl 2015 ads reflect our conflicted era
Want some depression with those Doritos? In a confusing time both socially and economically, advertisers struggle to find the right tone.
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How many people does it take to turn on a light bulb?
"Heads-down time" is invaluable when you're looking for that "light bulb" moment. But then it's time to get out of your own head.
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Six Things to Consider as the Internet of Things Intersects Medical Devices
As the consumer-driven IoT culture, which moves fast and iterates frequently, meets the highly regulated med device industry, designers face new challenges.
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Wearables at CES 2015: Enough with the activity trackers!
At CES 2015, activity trackers were the bandwagon that many companies jumped on. Really? Isn't there something better to do with this technology?
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Game on: The best of the boards
Great board games are designed to foster creativity, collaboration and compromise.
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Dishing it out
Reviewing restaurants provides insight into what makes some businesses thrive while others falter.
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Embracing the Old School
Sometimes we need to embrace our inner Janet Jackson and be the ones in control.
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Details, details, details
What's in a flange? Well, when it comes to product design, it's the attention to details that can make all the difference.
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What eight little girls re-taught me about design thinking
Leading an after-school fashion design and sewing club reveals the truisms behind design thinking.
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Aging in Place
Technology is making it easier to stay in the home and community you love as you age. That's a wonderful thing.
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Developing an introvert’s superpower
Do you know someone who can absorb a vast amount of complex information about a problem and combine it into a cohesive, elegant solution?
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Active procrastination and passive thinking
Instead of a nice story that reads like your favorite episode of This American Life, here’s a few thoughts on things I’ve noticed over the last couple months.
2023 12 22 experience design healthcare HERO
Experience Design and Healthcare: Wicked Problem and Inspiring Challenge
Experience design is a field prepared to help healthcare workers effectively use new diagnostic technologies, but it is a pretty wicked problem to tackle.
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Designing for the Apocalypse
A few months ago, I was able to experience co-creation from the client side of things. I signed up for a ZOMBIE APOCALYPSE workshop at Door County Forgeworks.
"Delve brings strengths that we don't have, which is why I'm looking forward to working with them again."

Vamsee Pamula, Founder & President, Baebies